Re-Recruiting as a leadership tool

In the July 4th New York Times, Adam Bryant has an interview with Linda Heasley, CEO of The Limited. It is at the bottom of the middle column: “Re-Recruit Your Team Every Day”.
What struck me about Linda’s philosophy was that she assumes that her associates have many choices about where to work and therefore she has the mindset of “re-recruiting” every day, convincing them “that this is the best opportunity for them”. There are obvious parallels for a nonprofit at the executive director’s level, for senior management and staff.
How would a board function differently if it was re-recruiting its executive director every day? Would it be more board support or appreciation expressed more often or assuring that their leader has opportunities to grow? Other options?
For the senior management team, would the executive director’s efforts be the same? Different?
And how would senior managers assure that he or she is re-recruiting daily?